YouTube Kids Launched In India: New Content By ChuChu TV, Kids TV And Other Top Creators To Feature On App
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Ahead of Children’s Day, Google has announced the launch of its standalone YouTube Kids app in India. The free app will be available for download on Google Play and iOS App Store starting today (November 10).
YouTube Kids app features “larger images” and “bold icons” making it easier for “little thumbs” to navigate through the content. It also has voice search functionality so children can find videos by just saying the names aloud. The app will be updated regularly with fresh content and new shows from top Indian YouTube content creators.
“These include new learning shows from ChuChuTV and Kids TV, a new season of ‘Cat & Keet’ – a popular chase comedy show by Toonz Animation, the Gummy Bear song in Hindi, and a new season of Appu – The Yogic Elephant. We’ll also be bringing in new guest-curated playlists from educators, celebrities, trusted names and other parents in the coming weeks,” said a spokesperson from YouTube.
The app also offers some parental control features so that parents can monitor what their kids are watching. Search settings of the app enable parents to specify the content they want their children to explore. YouTube Kids comes with a built-in timer, which can be configured to limit the screen time for kids. When activated, it will alert the child that the viewing time is over. There are a couple of other features as well which you can read about here.
YouTube first launched YouTube Kids in February 2015 (in US). By last November, the app had surpassed 10 million downloads and released in several other countries, including the UK, Ireland, Canada, Australia, and New Zealand.
Last month, YouTube Kids premiered in Asia for the very first time, with the app being made available in Malaysia and the Philippines. YouTube Kids is currently available in more than 20 countries.
“India already has a very diverse and rapidly-growing creator base for kids and learning, with content in this category growing 100% year over year. YouTube Kids comes to India at a great time for millions of Indian families, as it provides children access to content that will enrich their lives and create new opportunities for learning. It also provides the perfect platform to showcase India’s incredibly vibrant, growing community of content creators, from animation studios to edutubers.” said Malik Ducard, YouTube’s Global Head of Family and Learning.