Sony LIV And Arre Announce A Hangover-Style Web Series Starring TV Actor Rithvik Dhanjani
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After recently announcing a distribution alliance, Sony LIV, the digital content platform by Sony Pictures Networks and online entertainment platform Arré, have now come together to co-produce a web series. It will be a fiction series with TV actor Rithvik Dhanjani playing the lead role. Rithvik has featured in shows on Sony as well as Arré. He will also be co-producing the show.
An official release says that the show is set against the backdrop of a big fat Indian wedding and is centred around a wild bachelor trip gone horribly wrong, when a “wolf pack of three best friends – a groom-to-be and his two quirky friends take off on a bachelor trip just before the wedding.” Sound familiar? It would if you’ve seen the popular Hollywood comedy, The Hangover.
Talking about the upcoming series, Sony LIV EVP and head of digital business – Uday Sodhi says: “Given its theme, we are confident that the show will be hugely popular with our target audiences, as they will be able to relate to the characters and the situations on the show.”
Ajay Chacko, co-founder and CEO of Arré, says, “After our distribution alliance, we’re are delighted to partner with SonyLIV – which has already established itself as a leading digital entertainment platform – for original content – and look forward to many more such shows together.”
The yet-to-be-titled web series is slated for launch on Sony LIV and Arré’s web and mobile platforms for early 2017.