‘Haan Toh Haan, Naa Toh Bhi Haan’: AIB’s New Video Shows Us How Bollywood Has Enabled Harassment Through The Ages

Arjun Varma
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Arjun Varma

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Arjun is a Pulitzer Prize winning journalist who, before stepping into the glamorous world of entertainment reporting, assisted acclaimed filmmakers like Quentin Tarantino, James Cameron and Christopher Nolan.
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Arjun Varma
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AIB

“Haan toh haan, naa toh bhi haan.” No two ways about it– ‘consent’ has never been a criteria for our Bollywood heroes when it comes to pataoing the leading lady. They will be brash, arrogant, forceful, stalkerish, creepy… and if all that doesn’t work, they will also k..k..kill! But hey, it’s all good, because its true louve.

All India Bakchod’s new parody video, Harassment Through the Ages, is all about the one thing that matters most in any relationship – mutual consent– and Bollywood’s idea of it being a non-existential phenomenon.

Starring Richa Chadha, Vicky Kaushal and Mallika Dua, the video shows us how Bollywood has glorified objectification of women and enabled harassment over the years.

AIB

Talking about the message behind the video, Richa tells the media: “We are working and thriving in the Hindi film industry and that gives us a right to question a few things, especially in today’s day and age. It’s like arguing with your parents about their long-held feudal or racist beliefs. In this case, we attempt to question misogyny.”

The video, directed by AIB’s Tanmay Bhat, is a compilation of six parodies, including of songs like Laal Dupatte Waali from Aankhen (1993) and Varun Dhawan-starrer Main Tera Hero’s title track.

AIB

“Bollywood filmmakers underestimate the impact their movies have in shaping our culture,” says Tanmay. “When such songs become a part of our daily lives, they legitimise a certain behavioural pattern. That needs to stop. We have grown up humming these songs. Now, when we look back, we realise what they actually implied. So, we thought it would be nice to address this realisation.”

Check out the new video below. It has been choreographed by Shahzeb Sheikh, who had earlier worked on AIB’s party song with Irrfan Khan.

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